The Business Administration Marketing Essential Certificate provides students with foundational skills in marketing. The curriculum covers key topics such as advertising, market research, branding, and social media marketing strategies. Students learn to analyze market trends and develop promotional campaigns. This certificate prepares individuals for entry-level roles in marketing, sales, or customer service or serves as a stepping stone for further studies in marketing or business. Applicants interested in this credential should apply to the Business Administration, General Business Administration, AAS program.